Sunday 23 October, 2022 |
The viral Birkenstock clogs store online
BITS ‘N’ PIECES
A classic clog has become fall’s trendiest shoe thanks to TikTok — so much so that it’s almost impossible to find it in stores and online.
The Birkenstock Boston, a comfortable slip-on style that was first released in the late 1970s, is getting so hard to find online and in stores that some resellers are charging more than double for the shoe.
It’s the brand’s taupe suede model in particular that’s become so scarce. The $155 shoe no longer appears on the brand’s website, and similar neutral colors like nude and gray are either completely sold out or only available in the largest size Birkenstock sells.
The shortage has led to some customers calling stores every day to check whether they’ve gotten a shipment in, or pay a premium on resale sites like eBay or Poshmark. These clogs are being resold for $350 – more than twice what they cost to buy brand-new.
So how did the style — and in that particular colour and material — become so popular? A combination of celebrity street style and TikTok. While some celebrities have been a fan of the clog for years, others, like model Kendall Jenner and YouTube star Emma Chamberlain, caught on back in 2021. Enter TikTok, which causes trends to formulate and spread at warp speed, and Birkenstock’s clog stockpile didn’t stand a chance.
Elon Musk sells $1 million worth of new perfume, Burnt Hair
Elon Musk is wading into the fragrance business and selling a perfume called “Burnt Hair” via his underground infrastructure firm, The Boring Company.
Musk advertised what he called “the finest fragrance on Earth” in a tweet on Tuesday, along with slogans like “BE the change you want in the world” and “doesn’t get more lit than this.”
The perfume is listed on The Boring Company’s website for $100 a bottle and is described as “the essence of repugnant desire.” Not much else is known about what’s in the fragrance, though the company describes it as smelling “just like leaning over a candle at the dinner table, but without all the hard work.”
“Stand out in a crowd! Get noticed as you walk through the airport,” read another description of the perfume.
“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk tweeted after the launch.
Birkenstock clogs store making a huge comeback
In the fashion world, everything old is new again, and that includes footwear trends as Birkenstock clogs are making a big comeback.
Gen-Z and TikTok influencers have turned the Birkenstock Boston Birks into the hottest shoe on the internet right now.
"…you can wear it 365 days a year because there are ones that are fleece lined, fur-lined, ones without it, and even with those--you can throw on during the summer, or you can wear them with socks in the winter."
— Fashion expert Lindsay Brooke Weiss
"We've really shifted away from like fashion over function and I think now we're meeting somewhere in the middle," says fashion expert Lindsay Brooke Weiss. "And that's where the clog and the Birkenstock Boston style come into play."
The clog was first released by Birkenstock in 1979 and became extremely popular in the ‘90s and early 2000s.
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According to Weiss, the style is making a comeback thanks to its versatility and comfort.
"The Uggs have returned and have been around forever now at this point. So to me, it's a similar type of thing, and you can wear it 365 days a year because there are ones that are fleece lined, fur-lined, ones without it, and even with those--you can throw on during the summer, or you can wear them with socks in the winter," Weiss said.
Kendall Jenner is seen on February 05, 2022 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images)
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Jeanelly Luna a manager at Orva Shoes on the Upper East Side says the clogs are high in demand and popular with pretty much everyone.
"College students, bartenders, doctors, hair stylists, because they're their feet all day," Luna said.
Victoria Thomas seen wearing Birkenstock shoes and H&M pants on October 09, 2022 in Cologne, Germany. (Photo by Jeremy Moeller/Getty Images)
Being dubbed the "It" fall shoe on TikTok only propelled the clog's popularity, not to mention the slip-ons have been spotted on the feet of celebs and influencers.
For that reason, the coveted clogs which retail for about $155 have become hard to find unless you're willing to pay double the price.
A New Style For Gen-Z's Fave Boston Birkenstock store — And We've Got All The Restock Details on The Original!
Gen-Z and TikTok influencers have made Boston Birks—those grandpa-looking, round-toed clogs beloved by professors and crunchie types—so flipping trendy that they are literally sold out everywhere. A recent NY Times article cited fans who were willing to pay twice the normal $155 price tag for the elusive Birks. But luckily just in time for the holidays, we have found different styles of the Boston Birks that are back in stock so you, too, can finally score the "It" shoe of the season.
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Boston Birkenstocks Restock Guide
Why are the Boston Birkenstocks so popular?
Celebs like Kaia Gerber, Kendall Jenner, and Kristen Stewart have been rocking the casually-cool clog with jeans and leggings for a minute now and Gen Zers on TikTok have jumped in on the trend. Moms and parents of those new to the trend are undoubtedly scratching their heads wondering what's up with the hype since peeps around the globe have been sporting these classic clogs for decades. The original Boston Birkenstocks launched way back in 1979 and have long been embraced by hippie types and lovers of functional footwear. What people love most of the iconic shoe is:
Comfort—Those soft, foam footbeds are what line many sneakers so wearers dig the custom and lightweight cushion and support.
Style—Post pandemic, everything cozy is cool. Whether people are working from home still or not, we are still living for that life of comfort and ease.
Credibility—Birks have been around since 1973, and with a "Made in Germany” stamp on their footbed, dupes be damned because consumers are willing to pay more the quality and brand authenticity.
What Styles of Boston Birkenstocks Are We Seeing Available Now?
Shearling Boston Birkenstocks
These fuzzy slip-ons are a cooler-weather version of the originals trending just in time for winter. They are different from the original in that they have that shearling-line footbed so they look cozier and more wintry. The originals look a little sleeker (and probably feel a little lighter) but if you are wanting some Boston Birks now, we highly recommend them.
Oiled Leather Boston Birkenstocks
The only difference between these and the trending ones are these are oiled leather versus suede leather giving them a smoother, less textured, look. The advantage of these is that they age nicely over time and are easier to clean.
Vegan Boston Birkenstocks
For those who don't wear animal products, Birkenstock create a vegan version made from Birkibuc, which is "a synthetic material made up of acrylic and polyamide felt fibers" that is purportedly both comfortable and water-resistant.
Suede Leather Boston Birkenstocks
This style is the one that launched a 1000 dupes. This suede leather version has a grainy texture, cushioned footbed, and signature round toe that TikTokers are constantly posting about. The color most wanted are the taupe version, though frankly at this point any will do.
Where can you buy Boston Birkenstocks now?
We found pairs on Zappos, Poshmark, Nordstrom, as well as the Birkenstock store. Here's the report!
Shearling Boston Birkenstocks, $170 at American Eagle
American Eagle
We found this style is currently readily available in a variety of colors and styles at places like Nordstrom, Zappos, American Eagle, and the Birkenstock site itself. Shearling Boston Birkenstocks, $170 at American Eagle
Oiled Leather Boston Birkenstocks, $140 at Backcountry
Backcountry
We are seeing availability of these in black on the Backcountry site as well as in small and big sizes on Zappos and on the Birkenstock site. Oiled Leather Boston Birkenstocks, $140 at Backcountry
Vegan Boston Birkenstocks, $119 at Dick's Sporting Goods
Dick's Sporting Goods
We found the vegan Boston Birks available in lots of sizes in black on the Birkenstock website as well as on the Dicks' Sporting Goods site. Vegan Boston Birkenstocks, $119.99 at Dick's Sporting Goods
Suede Leather Boston Birkenstocks, $155 at Dillard's
Dillard's
Sooooo, this style is sold out EVERYWHERE, but we found some at Dillard's in decent sizing in Mocha!!! So def grab N-O-W! Women's Boston Birkenstocks in Mocha, $155 at Dillard's
How Can We Get Restock Info (i.e. Find Out When They're Back In Stock)?
People are seeming to have some luck visiting and calling brick and mortar carriers of the Birkenstocks like Nordstrom and DSW. Reddit has it's own restocking community who give up-to-the-minute-updates. And you can sign up for email notifications from many retailers, including the Birkenstock website to find out when you're preferred size and color is back in stock. And as annoying as it is... you can always just keep visiting and refreshing your favorite site until you are lucky enough to find a pair. Good luck!
Birkenstock Boston Clogs store Are Impossible To Find
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Regardless of what your level of social media involvement—odds are you’ve seen the Birkenstock Boston Clog on your feed at one point or another. Just like the brand’s sandal that went from polarizing to wildly popular in what felt like no time at all, the Bostons have become the new (er, old?) “it” shoe since going viral on TikTok this fall (#birkenstockboston has 81.6 million views and counting!).
Boston believers say it’s the cushiony comfort, versatility, and nostalgic '90s style that make the Boston Clog such a favorite, which explains why Birkenstock and other retailers have been steadily selling out of the shoe and are struggling to keep up with the rapidly rising demand. Normally priced at around $150, Boston Clogs are being listed for as much as $200-$300 on StockX—turning the shoe scarcity into a major pay day for some. But before you embark on the impossible journey to find a pair for yourself, let us be the ones to tell you that you can get this dupe on Amazon for only 40 bucks.
Cushionaire Women's Hana Cork Footbed Clog with Comfort+ — $40.00
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With over 1,200 ratings on Amazon, the Cushionaire Hana Cork Footbed Clogs ($40) are nearly identical to the real deal. “These are the PERFECT Birkenstock clog dupe,” wrote one 5-star reviewer. “The shape, the buckle, the fit: they all make the clog feel legit. They are also super comfy!”
And they're not wrong—just like the Birkenstock Boston Clogs, the Cushionaire clogs have a comfortable EVA outsole, suede footbed, and adjustable straps. While the clog’s upper isn’t suede like the Birkenstock version, Cushionaires’ material feels just as soft and is even weather resistant, according to another 5-star reviewer.“[The material] doesn’t scratch or stain,” she writes, “I have worn mine in the rain, and there are no watermarks.” Dare we say that these Boston dupes are even more low maintenance than their name brand counterpart?
Another common thread across the Cushionaire Clog reviews? Comfort. While most Birkenstocks require some breaking in before reaching peak comfort, one shopper says these are ready to enjoy right out of the box—probably due to the soft upper material and cushioned insoles.
And you needn’t feel concerned about quality, either. Amazon shoppers agree that the Cushionaire dupes are more well-made than you’d expect! “They don't feel cheaply made at all and are pretty sturdy,” says one reviewer.
Ultimately, these Boston dupes are so worth it—and at $40 bucks (less than a third of the usual price!), this is a deal that’s too good to pass up.
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Here's Where You Can Still Get the Supermodel-Approved Birkenstock Clogs store
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INSTAGRAM @BIRKENSTOCKS
The most popular shoe on the internet right now is arguably the clog. Tons of stars from Sarah Jessica Parker to Jennifer Garner have worn the trend, but there’s one clog in particular that has pulled to the front of the pack: The Birkenstock Boston clog. The popular shoe doesn’t only have the stamp of approval from supermodels and celebs like Kendall Jenner, Ariana Grande, Kaia Gerber, and Hilary Duff, but it’s also been going viral on TikTok — thus selling out everywhere.
The German brand — which has been around since 1774 — makes a number of clog styles for men and women featuring its signature cork footbed. For Birk clog purists, the-go to style is undoubtedly the Boston Clog in suede or a soft oiled leather. Identifiable by its rounded toe and strap, the Boston clog has been keeping its wearers comfortable for decades; only now, the wearers are both your grandma and celebrities. When you combine the comfort of Birkenstock with the practicality of a clog, it’s kind of easy to understand why so many people can’t stop wearing this throwback shoe.
While the clogs are selling out in select styles and sizes practically across the internet, there are a few options left at retailers like Zappos and Nordstrom, as well as directly from Birkenstock.
BIRKENSTOCK
Shop now: $155; birkenstock.com, zappos.com, and nordstrom.com
Shop now: $155; birkenstock.com and nordstrom.com
Besides suede and leather, the shoe also comes in shearling and wool felt styles, as well as a super grip option with added traction and a slightly more affordable vegan version. In addition to the classic neutrals Birkenstock is loved for, a few of the styles also come in fashion-forward colors, like lavender and pink. You can also opt for the super cozy Big Buckle version, which features all-over shearling and a platform sole for those who want to be a little extra.
ZAPPOS
Shop now: $170; birkenstock.com, zappos.com, and nordstrom.com
NORDSTROM
Shop now: $190; birkenstock.com and nordstrom.com
Customers across retailers note just how comfortable and stylish the clogs are, with one reviewer calling her shearling pair “surprisingly cute.” Reviews on the Boston Clog in suede leather also have a similar tone of surprise, with one reviewer mentioning that they didn’t think they were the most attractive shoe at first, but after wearing them raved that they’re “probably the most comfortable shoes [they] own” and look good “with skinny jeans and a casual top.”
The Birkenstock clog is part of a bigger trend of wearing extremely practical shoes, wherever, whenever. A divisive shoe, yes, but one that’s clearly won over the internet; if you’re convinced you need your own pair, you better get shopping quickly, because the Birkenstock Boston clog is bound to be completely sold out sooner rather than later.
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