The viral Birkenstock clogs store online

BITS ‘N’ PIECES

A classic clog has become fall’s trendiest shoe thanks to TikTok — so much so that it’s almost impossible to find it in stores and online.

The Birkenstock Boston, a comfortable slip-on style that was first released in the late 1970s, is getting so hard to find online and in stores that some resellers are charging more than double for the shoe.

It’s the brand’s taupe suede model in particular that’s become so scarce. The $155 shoe no longer appears on the brand’s website, and similar neutral colors like nude and gray are either completely sold out or only available in the largest size Birkenstock sells.

The shortage has led to some customers calling stores every day to check whether they’ve gotten a shipment in, or pay a premium on resale sites like eBay or Poshmark. These clogs are being resold for $350 – more than twice what they cost to buy brand-new.

So how did the style — and in that particular colour and material — become so popular? A combination of celebrity street style and TikTok. While some celebrities have been a fan of the clog for years, others, like model Kendall Jenner and YouTube star Emma Chamberlain, caught on back in 2021. Enter TikTok, which causes trends to formulate and spread at warp speed, and Birkenstock’s clog stockpile didn’t stand a chance.

Elon Musk sells $1 million worth of new perfume, Burnt Hair

Elon Musk is wading into the fragrance business and selling a perfume called “Burnt Hair” via his underground infrastructure firm, The Boring Company.

Musk advertised what he called “the finest fragrance on Earth” in a tweet on Tuesday, along with slogans like “BE the change you want in the world” and “doesn’t get more lit than this.”

The perfume is listed on The Boring Company’s website for $100 a bottle and is described as “the essence of repugnant desire.” Not much else is known about what’s in the fragrance, though the company describes it as smelling “just like leaning over a candle at the dinner table, but without all the hard work.”

“Stand out in a crowd! Get noticed as you walk through the airport,” read another description of the perfume.

“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk tweeted after the launch.